When I went to New York, I stayed with friends in Greenwich Village. It was the perfect location in an otherwise imperfect city. I didn't enjoy New York per se much, but Greenwich Village with all its continental bakeries, eateries and Marc Jacobs outlets was different. Bleaker Street was my favourite. Not only because that's where out apartment was, but that's where almost everything else was as well. Especially all the nice bakeries and cake shops.
On cake shop in particular caught my attention. I cannot remember its name, but the long queue outside this little shop. Long queues always look promising, so I expected a lot when I joined it to get a taste of the famous red velvet cake.
So I couldn't help but wonder: did they really just use a white cake mix and spike it with some colouring?